What percentage of your visitors are likely to convert?
This is an un-answered question for many businesses, and one we always look to answer as part of on-going conversion optimisation services.
In a recent phase 1 project with translation services company The Translation People, through the use of advanced segments in Google Analytics we were very quickly able to to identify that only 10% of their existing site visitors were likely to convert.
I have provided a more in-depth look at this specific scenario on an advanced segmentation article I have published on Econsultancy.
If I had to sum up this post with one line of business advice it would be this:
never consider making commercial decisions when you look at your web analytic stats before you apply some segmentation to remove visitors never likely to convert.
Tags: analytics, business advice, segmentation
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