Usability & Conversion Optimisation Resources – Best Practice, Tips, Advice, Case Studies
This post provides an up-to-date list of usability and conversion optimisation articles that I’ve published online, along with case studies and resources from usability presentations that I’ve delivered.
Articles – Lead Generation & E-commerce
- Lings Cars and the art of persuading visitors to buy – View Article
- Nine valuable techniques to persuade visitors to buy in 2012 – View Article
- Booking.com: improving conversion with best practice persuasive design – View Article
- 67 questions usability testing can answer – View Article
- Answer user questions = increase conversions – View Article
- WTF does usability best practice actually mean? – View Article
- Why asking for more not less can increase enquiry form conversions – View Article
- The benefits of predictive/suggestive search for retailers – View Article
- User Testing 101 – Good, Better, Best Approaches – View article
- 5 Tips When Conducting User Research – View Article
- What Does User-Centered Design Mean? – View article
- User-Centered Design – in lamens terms – View video (3 mins)
- Lab Based User Testing – Objectives, Methodology, Deliverables – View Article
- MMU’s User Testing Lab – View Article
- Traffic segmentation: humble or sliced, which pie are you having? – View Article
- Take five seconds to test your call to action and USP – View Article
- Traffic Generation versus On-site Conversion Optimisation – View Article
- Best practice for multi-faceted navigation – View Article
- The business benefits of user testing – View Article
Articles – E-commerce Specific
- Persuasive checkout best practice from ASOS – View Article
- How ASOS, Lakeland and Speedo increase new customer conversion rate – View Article
- 9 women x 9 hours = 9 usability insights – View Article
- Tips to increasing e-commerce conversion rates – View Article
- Shopping basket best practice from ASOS – View Article
- Increasing new customer conversion rate – View Article
- Amazon relying on brand credibility instead of good usability – View Article
- Pureplay and high street fashion retailers – who values usability more? – View Article
- How to reduce checkout abandonment and increase customer registrations – View Article
- Are retailers following best practice to improve conversion rates? – View Article
Presentations and Slides
- The Most Influential Persuasive Design Techniquees – View Slides
- E-commerce Best Practice Tips & Persuasion Techniques – View Slides
- Remote versus Moderated Usability Testing – View Slides
- 8 Essential Usability & Conversion Optimisation Tips – View Slides
- ASOS and their Bitchin’ Shopping Basket – View Slides
- Usability and User Experience 101 – View Slides
- Three steps to improving online performance – View Slides
- Usability: What’s The Use? – View Slides
- Usability – Whats The Use? – View Videos
- Website conversion optimisation masterclass – View Overview and Sample Slides
Conversion Rate Optimisation Case Studies
- Conversion Rate Improved by 86% Through Split Testing – view case study
- Speedo E-commerce Conversion Optimisation – view case study
- Isabella Oliver User Testing – view case study
- Online Sales Increased by 400% Through User-Centered Design – view case study
- Change of Marketing Message Improves On-site Conversion Rate by 215pc – view case study
- The Scouts – In-house E-commerce Usability and Best Practice Training – view case study
Tools
- Remote User Testing – What Users Do
- Five Second Test
- Remote Usability Testing – Loop 11
- 10 free usability testing tools (via Econsultancy)
Tags: best practice, presentation, resource, Usability
4:46 pm
10th February 2011
[...] Usability & UX Resources, Tools and Presentation Slides [...]
10:36 pm
10th February 2011
[...] an absolute wealth of knowledge on Usability, User Experience & User Testing check out PRWDs blog Previous postTrust Movie [...]
10:20 am
11th February 2011
Hey Paul, great presentation at MMU last night. Really enjoyed it. I had to dash at the end, but wanted to ask you about the importance of good copy in terms of UX and usability (I’m a copywriter) – how important is it and does it come up as an issue with clients?
Thanks
Gareth
5:27 pm
11th February 2011
Hi Gareth, thanks for your feedback, I’m glad you enjoyed it.
In answer to your question good copy is a very important element of usability and user experience. It can be particularly important to retailers so I would look at focussing some of your efforts on the retail sector. I know a copywriting company who are doing very well in this area. Send me an email if you’d like to know more.
Cheers,
Paul
11:25 am
25th February 2011
[...] over 15 articles on e-commerce usability best practice [...]
4:28 pm
5th April 2011
[...] got a wide variety of usability articles, case studies and presentation slides available online if you would like to learn more on usability for both lead generation and [...]
9:37 am
13th July 2011
[...] View all my usability & conversion optimisation articles, best practice, case studies & presentations [...]
10:31 am
13th July 2011
Very good resources Paul!
2:34 pm
26th September 2011
Great list Paul. Think I will need to set aside some time to work through these
Dale
6:55 am
28th September 2011
[...] a wide range of best practice tips and articles relating to user and usability testing. Share and [...]
1:29 pm
1st November 2011
[...] By far the most popular page on our blog is this up-to-date list of usability & conversion optimisation resources. [...]
4:09 pm
16th December 2011
[...] The first speaker was Paul Rouke from PRWD, who went through many examples of retail sites. You can find his slides here, and his immense collection of usability resources here. [...]