PRWD

At PRWD we are delighted to confirm that Manchester finally had its own fully featured user testing laboratory available for commercial projects.

User testing (or usability testing) is one of our primary services that we provide our clients, and we tend to carry out the testing in London where there are superb user testing facilities. Although there are user research facilities in Manchester, its fantastic news for PRWD and North West based businesses that Manchester now has its very own user testing laboratory. In addition this is great news for retailers who will benefit from having user testing carried out in Manchester rather than the capital or other test facilities in the UK, of which there are very few, ensuring test participants can be sourced from the capital of the North.

Location of Manchester’s Usability Testing Lab

The new user testing laboratory is located at Manchester Metropolitan University (MMU) on Oxford Road. The lab location means that it is within 5 minutes walking distance from Oxford Road train station as well as the network of tram lines running through Manchester city centre.
The full address is: MMU Usability Laboratory, John Dalton Building E148, Chester Street, M1 5GD Manchester

Facilities at MMU’s Usability Laboratory

The MMU user testing lab provides all the facilities needed to carry out a range of user testing projects, and there has been significant investment in equipment which provides a wide range of insights into user behaviour and feelings as they are interacting with websites, games and other media.

The lab is set up with full video camera capture of all user behaviour, using Noldus Observer XT data capture and analysis. MMU have also invested further in an eye tracker plus physiological data capture such as heart rate to measure engagement/excitement etc.

Eye Tracking Facilities

Eye tracking adds important information to observational studies. Eye movements reflect emotions and cognitive processes, which add extra value to your research. The Noldus Observer® XT allows you to analyze the eye tracker’s video output and enables you to record the context in which the eye movements occurred.

• Analyze eye tracking videos
• Relate mental processes to behavior
• Synchronous display of behavior, gaze data, and video
• Analyze the combination of behavior and gaze data
• Discover that additional modalities are possible

View full details of eye tracker and the benefits

More Information Usability Testing

• PRWD’s usability testing services
• MMU’s Usability Testing Laboratory Facility
• Business Benefits of Usability/User Testing
• PRWD’s expert usability evaluation services
• PRWD Case Study – Usability Testing for Fashion Retailer Isabella Oliver
• PRWD Case Study – User Testing for The Hyde Group Intranet Diagnostic Project

Are You Looking for Usability Testing Services?

If so contact Paul Rouke at PRWD on 0161 228 0585. You can also find more details about PRWD’s usability testing services as well as our expert usability evaluation service.

Tags: lab, manchester, Usability, usability testing, user testing