Don’t Force Me To Register To Checkout!
I’ve recently published an article on the Econsultancy blog discussing handling 1st time customers within checkout, in particular when retailers force 1st time shoppers to register in order to checkout.
One of our clients Speedo handle this very well, by only asking 1st time shoppers if they would like to create a password and set-up their account on the order confirmation page.
The full article on Econsultancy entitled Reduce Checkout Abandonments and Increase Registrations has proved pretty popular, with a big number of comments and lots of advice and recommendations put forward, by both myself and some of the people commenting.
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