Crowdsourcing To Test Usability and Call To Actions
Thanks to a post on landing page optimisation by the irrepressible Avinash Kaushik from Google, I’ve recently discovered Fivesecondtest, a free web application which lets you very quickly gain insights from web users on individual screengrabs.
Having tweeted about how good it is and then subsequently having the usefulness of the application questioned, as a follow up to my responses (clarity of proposition, targeted landing page, key conversion pages) I thought it would be worthwhile providing a bit more meat on the bones.
The meat comes in the form of this post on Econsultancy titled – Take five seconds to test your call to action and USP.
This fairly comprehensive post covers areas including:
- what is the application
- how does it work
- why use it
- examples of what you can test and possible objectives
- benefits of this type of testing
- notes to bear in mind
- plus questions to people with differing roles and responsibilities who might find it useful
Take a look at my article and feel free to make any comments, either here or on the Econsultancy post.
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