Conversion Conference Slides on E-commerce Best Practice & Persuasion
After being on the advisory board and speaking at what was the most engaging, informative and inspiring conferences I have attended – Conversion Conference London, I’m delighted to share the slides from my session.
Some of worlds most authoratitive figures spoke at the conference, including Bryan Eisenburg and Rory Sutherland. Take a look at the full list of speakers.
In summary I my talk focused on 3 key principles for improving usability, persuasion and conversion on e-commerce sites:
- Provide transparency
- Build trust and confidence
- Remove barriers to entry
View the presentation on Slideshare in order to see my notes on each slide.
E commerce Best Practice Tips & Techniques from Worldwide Brands
View more presentations from Paul Rouke
Tags: conversion optimisation, persuasion, presentation, Usability
2:58 pm
6th December 2011
[...] E-commerce Best Practice Tips & Persuasion Techniques – View Slides [...]
3:19 pm
16th December 2011
[...] was Paul Rouke from PRWD, who went through many examples of retail sites. You can find his slides here, and his immense collection of usability resources [...]
8:48 pm
16th December 2011
[...] was Paul Rouke from PRWD, who went through many examples of retail sites. You can find his slides here, and his immense collection of usability resources [...]
9:17 pm
16th December 2011
[...] was Paul Rouke from PRWD, who went through many examples of retail sites. You can find his slides here, and his immense collection of usability resources [...]