ASOS and their Bitchin’ Shopping Basket
Following on from my article I published on Econsultancy ‘Shopping Basket Best Practice from ASOS’ (link under the slides), I was delighted to be asked to be the first person to present at the very first Conversion Thursday Manchester on Thursday 24th February 2011.
The meet-up was superb with some of the great and the good of the analytics and conversion industry attending. Below are my presentation slides.
Increasing Basket to Checkout Conversions – the ASOS way
View more presentations from Paul Rouke
Useful Links
- Shopping basket best practice from ASOS
- ASOS
- over 15 articles on e-commerce usability best practice
- Conversion Thursday Manchester (and the event Twitter tag #CTMan)
- E-commerce user testing service
- E-commerce usability & best practice training
Tags: ASOS, best practice, e-commerce, shopping basket, UCD, Usability, user experience
10:24 am
1st March 2011
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