8 Essential Usability & Conversion Optimisation Tips - by Paul Rouke

8 Essential Usability & Conversion Optimization Tips

Posted by Paul Rouke at 9:37am on the 13th July 2011

Below are my slides from my presentation at FutureCommerce 2011, a full day conference run by How-do in Manchester. I must say it was probably the most engaging, comprehensive and insightful conference I have taken part in, and it was a real pleasure to speak alongside IBM, Microsoft and Apple.

In summary the 8 essential usability and conversion optimisation tips featured in this presentation are as follows. Included in this presentation are a number of questions which people who work on websites can ask themselves about their own site.

Provide transparency
Answer visitor questions
Remove barriers to entry
Focus the user on what you want them to do
Listen to what your customers and prospects have to say
Stick to best practice in most cases
Use advanced traffic and visitor segmentation
Aim to embed a testing & optimisation culture within the business

View all my usability & conversion optimisation articles, best practice, case studies & presentations