3 Steps To Improving Online Performance
I’ve just uploaded my presentation from yesterdays enjoyable How Do conference in Liverpool, titled ‘Speeding Up In A Slowdown’. For information you can see details of the conference and speaker line-up, including a keynote from Google.
My 35 minute presentation (shown below) focused on 3 key areas that businesses need to consider if they want to make serious improvements to their online performance, and all on working with smaller budgets than what they would have had pre-recession:
- Understanding visitors – using gorilla user testing to actually begin understanding what visitors want and why they don’t complete their objectives
- Measuring performance – its not good enough to just have analytics installed on your site, you need to be looking at goals, funnels and developing advanced segments to truly begin understanding visitor behaviour
- Testing and improving – using split testing to make continual, incremental improvements to conversion rates, click-throughs from key pages and overal website performance
3 Steps To Improving Your Online Performance
View more usability presentations from Paul Rouke.
Tags: analytics, presentation, split testing, Usability, user testing
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1st July 2009
[...] on from my successful and rewarding presentation at the recent How Do conference in Liverpool, Rob Knight (PRWD’s lead technical architect) [...]
3:14 pm
18th January 2010
[...] slides – 3 tips to improving online performance (step 1 is on gorilla user [...]
4:13 pm
4th February 2010
[...] carrying out guerilla style usability testing (more on this explained in this presentation on improving online performance) [...]
2:12 pm
11th February 2010
[...] We have spoke about guerilla user testing at the How Do event last year, on 3 key ways in which you can improve online performance. [...]