Our Ferbruary Newsletter below provides an update of our recent work with clients Hitachi and AllSaints, along with some useful links to a recent presentation I have delivered on conversion optimisation.
In-house Training with Hitachi
I’ve recently had the pleasure of delivering our usability and user experience training course to the Hitachi team in Manchester. The full press release can be seen here, which includes comments that I’m really proud of such as this one below.
“I searched high and low for a reputable company to provide guidance and training to my team in order to further bolster our capabilities around ‘User Centric Design’. I became aware Paul’s company PRWD and was immediately impressed with the level of expertise and reference able collateral on show on their website. It was a no brainer for me; being local was also a major plus point as there is clearly a lack of expertise in this field north of London. Paul proved invaluable on the day as he led us through ‘idea after idea’ in which we could improve our services to our clients. His knowledge of the subject was clear for all to see and his approach to training very professional.”
Taz Ali, Creative Services Manager
Remote User Testing for AllSaints
Also in the last month we have been working with the AllSaints team to deliver a range of invaluable user insights, using our partner company Whatusersdo to provide the remote testing videos. The AllSaints e-commerce platform is developed and maintained in-house, and no sooner had we presented back the findings and recommended user experience improvements, they set about starting to plan in development time to. At the time of writing the first site improvements are due live in the next few days, with more to follow in early March. Below are some comments from AllSaints on the project.
“I have been very impressed with the user testing service PRWD have provided, from initiation through to delivery.
The insights that we gained from the users have been valuable, but what made the project a particular success was what Paul brought to the table. Without his considerable experience we would never have created the right scenarios for the users, or indeed have been able to glean the right information from the videos.”
Stuart McMillan, E-commerce Operations Manger at AllSaints
Lings Cars and the art of persuading visitors to buy
This truly is a fascinating site, one that generates sales of £35m per year, yet on first viewing is one of the most insane, wacky and unbelievable site designs that you will find.
I’ve recently published an article on Econsultancy examining how they employ a wide range of persuasive techniques to deliver their proposition and engage visitors for conversion. The comments are well worth viewing too, which include some extremely valuable insights from Ling Valentine who owns and runs the website.
Presentation – Applied Techniques for Conversion Rate Optimisation
I’ve recently spoke at the monthly Northern User Experience session, with a talk dedicated to sharing customer insights and some performance improvements for some of the main conversion rate optimisation techniques we use when working with our clients, particularly retailers.