PRWD

Alongside our other usability training courses, we provide training on Google Analytics. Full details and how to book are below. Alternatively there is a one page pdf that you can print out.

Objective

Provide you with the knowledge of how best to use Google Analytics on an on-going basis to gain the most valuable visitor insights and commercial value

What you will learn

• Personalisation – how to personalise your experience to enable you to access the most important areas for you in your specific role
• Goals and Funnels – how you should use these essential features to enable you to to track vital visitor behaviour and potential site issues
• Segmentation – how you can use segmentation to monitor specific visitor behaviour from highly targeted segments of your visitors
• Reporting – how you can create and manage reports most relevant to you and your business to help make genuine commercial decisions
• Marketing Activity Accountability – how you can best use Google Analytics to track all your marketing campaigns for full accountability
• Tips and Best Practice – essential tips and best practice on how to use your new found knowledge and expertise on an on-going basis

PLUS – Google Website Optimiser

An introduction to this essential tool and how you can use it to make continual improvements to your on-site conversion rates

Who is the training suitable for

• Offline Marketing Managers
• Online Marketing Managers
• Marketing Directors
• E-commerce Managers
• IT Managers
• Project Managers
• Marketing Assistants
• Business Analysts

Duration, delivery, location and cost

• Duration: 3 hours
• Delivery: training provided in-house for 1-10 employees
• Location: UK wide, and in particular Manchester and London
• Cost: £400 + vat (excludes reasonable expenses)

How to book

Easy, simply call us on 0161 918 6729

PRWD training clients

We have been privileged to train people working at the likes of Speedy Hire, The Scout Association, Mencap, Abbey, Yell and Pod1.

Further reading

• Case Study: In-house training for The Scout Association
• Econsultancy training course by Paul Rouke: E-commerce Usability and Best Practice

This is an un-answered question for many businesses, and one we always look to answer as part of on-going conversion optimisation services.

In a recent phase 1 project with translation services company The Translation People, through the use of advanced segments in Google Analytics we were very quickly able to to identify that only 10% of their existing site visitors were likely to convert.

I have provided a more in-depth look at this specific scenario on an advanced segmentation article I have published on Econsultancy.

If I had to sum up this post with one line of business advice it would be this:

never consider making commercial decisions when you look at your web analytic stats before you apply some segmentation to remove visitors never likely to convert.