PRWD

Along with being asked to present at an up-coming conference that Google are keynoting, I was also invited to take part in a How-Do Retail forum with people from Wynsors, Shop Direct Group, BooHoo.com and Brilliant Media.

The set-up for the forum was as follows:

In the first of a new series examining the unique challenges and opportunities presented to marketers in specific economic sectors, How-Do examines what’s going on in the world of the retail marketer. This first report has been prepared with the support of Brilliant Media.

While the economic downturn has left many high-street chains floundering, savvier retail marketers are bucking the trend and finding new ways of engaging with customers. How-Do checks out the changing marketplace.
In the first of a new series examining the unique challenges and opportunities presented to marketers in specific economic sectors, How-Do examines what’s going on in the world of the retail marketer.
The year so far has been torrid for many retailers. Despite a blip in January when trading in the sector increased as shoppers took advantage of big price cuts, the vast majority have struggled to counter falling sales and lack of consumer confidence.

It was a really engaging couple of hours with everyone joining in to provide valuable insights into the retail sector, both on and offline. You can read a full write-up of the forum on the How-Do website.