PRWD

We’ve just sent out our Christmas newsletter to our subscribers, and rather than send through the usual Christmas image we thought we would send through a few images which represent alot of what we have been doing in 2010 and most certainly what we’ll be doing in 2011. Enjoy!

In case you are wondering we have used these images in both event presentations and for blog posts for Econsultancy…

Leading Horses To Water and Getting Them To Drink

As you know we’re all about getting more visitors who come to a website to do what you want them to…

Evaluating, Testing and Optimising

As well as providing expert evaluations we’ll be delivering split testing and multi-variate testing – cranking up those all important conversion rates and helping our clients get a better return on their marketing spend

Guerilla User Testing

When we’re not carrying out lab user testing projects we’ll be doing guerilla style user testing to keep costs down

Listening To Users

Whether through user testing or user research we’ll be making sure our clients customers don’t feel like they’re shouting at a brick wall

Segmenting Traffic

Critical to understanding the true performance and conversion rate of websites, we will be helping more clients truly understand their site performance through traffic segmentation

Saving Money By Saving Time

We’ll be working with more clients who want to improve the efficiency of their applications and business systems to save time and money. We’ll be working with one of our partners, specialist user experience and technology agency Sigma, to deliver these types of projects.

I hope you have a fantastic Christmas and prosperous New Year!

Paul Rouke
Head of Usability at PRWD

Web usability agency PRWD have been appointed by Speedo, the world’s leading swimwear brand, to help improve the performance of their UK e-commerce website.

PRWD were engaged by Speedo to provide an expert usability evaluation of their current e-commerce website with the aim of identifying key opportunities to improve the customer experience and subsequently help improve on-site conversion rates.

Following the evaluation PRWD were also asked to provide a series of new page designs based on the recommendations provided, with a particular focus on the checkout process. Speedo are now in the process of making incremental changes to their website based on PRWD’s recommended customer experience improvements.

The new business for PRWD represents another major brand name who have used their usability services. MD Paul Rouke commented, “We were delighted to be approached by Speedo to help improve their e-commerce conversion rate. We have been able to provide a substantial amount of recommended improvements and we are looking forward to seeing the impact these have on encouraging more visitors to order online from Speedo.”

Paul McDermott, Head of E-Commerce at Speedo International, commented:

“We care passionately about trying to give our consumers the best possible online swimwear experience. We realised that it’s too easy to see things only from our own perspective and needed some qualified help to understand what matters most to our consumers.”

“Working with PRWD has been invaluable. Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently. We’re looking forward to seeing the results of his recommendations.”

More Information

For more information, or to speak to the team, contact:
Paul Rouke at PRWD Tel: 0161 228 0585 Email: paulrouke@prwd.co.uk

Details of PRWD’s expert usability evaluation service.

Notes to editors

PRWD was established in 2006 and they specialise in web usability. Clients include Speedo, The Hyde Group, The Scout Association, Isabella Oliver and Speedy Hire.

Website: http://www.prwd.co.uk

Speedo, part of Pentland Brands plc, was founded in 1928 and is the world’s leading swimwear brand.

Speedo has over 80 years of heritage and expertise in swimwear and swim equipment, and its products are distributed in over 170 countries around the world.

Website: http://store.speedo.co.uk