PRWD

This month there are a few developments to speak about as well as some information on our clients Drapers and Speedo. Oh and we are still looking for a creative UX designer if anyone knows anyone that might be interested!

• Developments at PRWD
• Our Clients Drapers & Speedo
• UX Designer Job

New developments at PRWD

Over the last month there have been a few developments at PRWD. Firstly, Rob decided it was time for him to move on, and he finished at the end of May to go Drupal contracting down in London. Rob is working on one of Europe’s largest Drupal developments, and there is more on Rob’s departure on our blog.

After what can only be described as a fruitless search for a suitable replacement for Rob, I was delighted to meet Lewis Marshall for the first time on the 3rd June.

Although Lewis isn’t (as yet) as commercially experienced as some of the other developers I met with, once I met him I was 100% assured that his natural talents and abilities will be of even more benefit to me and PRWD than if he would have had years and years of experience.

Lewis was also the only candidate out of the 8 that I saw during the recruitment process who actually referenced the job description and the position on offer in his CV – this initial bit of genuine interest in the role that Lewis provided proved to be a valuable marker in me establishing his suitability to work alongside me at PRWD.

View more on Lewis, including a lovely photo which he forced me to include in the post (or was that me trying to add more personality into the post, I’m not sure!).

Drapers and Speedo Come Calling

Over the past few weeks I’ve been delighted to have both Drapers and our existing client Speedo come to us requesting services and insights.

Keely Stocker, Online Editor at Drapers, asked whether I would mind contributing to an article she was writing entitled ‘Lead Them Into Temptation’. I duly obliged and you can read details of the printed article online.

Speedo came to us to request an expert e-commerce usability evaluation of their brand store, and this project is currently underway. I’m really looking forward to seeing my recommendations implemented in order to test and optimise their conversion rates.

User Experience Designer – Still Waiting For Mr/Mrs Right

We are still recruiting the a User Experience Designer, although based on the last 2 months search we could well still be looking for the right person in another 3 months. Full job details are here in case you know anyone that may be looking.

Until next month, enjoy the football and lets hope we get some decent BBQ weather!

PRWD

I’ve recently provided some tips and advice on e-commerce conversion optimisation for an article in Drapers magazine, entitled ‘Lead them into temptation‘ (note: Drapers subscription required).

Drapers Online Editor Keely Stocker planned and wrote the article, and I was asked to provide input on the following:

• What should retailers be looking at when analysing conversion?
• What are the most important elements retailers should be looking at enhancing in order to improve conversion?
• What are the most common mistakes made when it comes to the conversion process?

I must admit I went to town on providing a wide range of tips and advice to Keely, without realising the size of the article, but at least I gave her enough to work with!

To view the full article you do need to be subscriber to Drapers, and you can subscribe online.

Finally thanks to my friend and fashion expert Leon-Bailey Green for recommending Keely asks me to provide my input into this article. I recommend taking a look at Leon’s online fashion agency too…