PRWD

The fact that I would repeat the usability tests in the future is testament to the invaluable findings from the tests and the level of expertise provided by PRWD.

Claire McNulty, Senior Marketing Manager

Background

Isabella Oliver was launched in 2003, and has since become home to two essential women’s wear collections; Isabella Oliver Maternity and Isabella Oliver 365.

The brand was founded by Baukjen de Swaan Arons, Vanessa Knox-Brien and Geoff van Sonsbeeck; three passionate individuals whom aspired to create a clothing brand that women would love to wear.

Isabella Oliver trialled usability testing in the past without much success, so they were looking for a usability testing project which would identify significant improvements on how they deliver their e-commerce proposition and overall user experience.

Objectives

PRWD were asked to plan, deliver and present a usability testing project with a small sample of women who match their target audience. The test sessions were to be observed so the Isabella Oliver project team could gain the most valuable customer insights.

Approach

PRWD carried out a range of activities to deliver the results required: -

• Identifying users who best fit the target demographics
• Determining key tasks and journeys which users will be asked to experience
• Encouraging users to think out loud for the most valuable insights
• Ensuring project team can observe each test session
• Allowing additional questions to be asked at the end of each session
• Capturing both audio and visual feedback from each session
• Asking each user to complete a satisfaction survey at the end of their session
• Delivering a final presentation and detailed report of the findings and recommendations

Scenarios, Journeys and Questions

There were three key scenarios that were developed which would provide key user insights, and each scenario presented a range of opportunities to ask timely questions:

1) Initial customer experience – what does this retailer do, what are your first impressions, what are you thoughts on the range and quality on offer
2) The purchase journey – what ways do you typically browse a fashion website, what are important factors in making a decision, where is delivery and returns information
3) Advice and inspiration – how important are rating and reviews, where would you look to be inspired, how important is style advice and recommendations

For each user additional questions from the Isabella Oliver team observing the usability tests were also captured and asked at the end, which provided further unique customer insights.

Deliverables and Results

Prior to the final report and recommendations being presented, the Isabella Oliver team had already made improvements to the website by simply having observed users during the test sessions.

Following the test sessions PRWD delivered a presentation to the team supported by a comprehensive usability testing report, identifying a wide range of high prioriy recommendations to improve the usability and user experience of the e-commerce website.

Isabella Oliver are continuing to improve their website based on the recommendations.

Testimonials

PRWD delivered a particularly insightful review of the Isabella Oliver website, whilst being a pleasure to work with. Overall they were professional, thorough and responsive to Isabella Oliver’s requests.

Zoe Pearson, Marketing Manager

The fact that I would repeat the usability tests in the future is testament to the invaluable findings from the tests and the level of expertise provided by PRWD.

Claire McNulty, Senior Marketing Manager

Further Information

You can download a pdf of the e-commerce usability testing case study for Isabella Oliver, and if you would like more information on our usability services please give us a call on 0161 918 6729.

A very valuable morning’s work. A good balance of information that catered well for a mixed ability group. Money well spent!

Becky Jasper, Marketing Director

Company Background

Isabella Oliver was launched in 2003, and has since become home to two essential women’s wear collections; Isabella Oliver Maternity and Isabella Oliver 365.

The brand was founded by Baukjen de Swaan Arons, Vanessa Knox-Brien and Geoff van Sonsbeeck; three passionate individuals whom aspired to create a clothing brand that women would love to wear.

Isabella Oliver use Google Analytics to track visitor behaviour and overall website performance on their e-commerce website, but they were looking for ways in which they can improve how they use the system.

Objectives

Below are some of the primary objectives the Isabella Oliver team had before the training:

• “I’m looking to learn new techniques and improving on what I do now”
• “I’m looking for better ways of working, finding out more about Google Analytics, reducing time spent on reporting”
• “I’m looking how to utilise Google Analytics to make my reporting less time consuming and how to set up our goals correctly”

What We Did

PRWD delivered their 3 hour in-house Google Analytics training session for Isabella Oliver focussing on the most important areas of Google Analytics for retailers looking to get the most value from this powerful analytics system.

Training, expertise and recommendations were provided in the following areas:

• Personalisation
• Annotations
• Goals and Funnels
• Advanced Visitor Segmentation
• Event Tracking
• Custom Reporting
• Analytics Intelligence
• Marketing Activity Accountability
• Google Website Optimiser

Results and Next Steps

Following the training, all attendees from Isabella Oliver now have a much better understanding of how they can personalise Google Analytics to their own specific requirements and areas of responsibilities. Even more importantly, they have learnt a wide variety of advanced techniques which will save them time and effort on a regular basis, as well as using Google Analytics to obtain more valuable customer insights.

Based on the training course feedback, attendees are now using their new knowledge and understanding on a daily basis, which in turn is ensuring they can save valuable time and effort in understanding how visitors are using their website and where opportunities to improve the site exist.

Comments From Attendees

A very valuable morning’s work. A good balance of information that catered well for a mixed ability group. Money well spent!

Becky Jasper, Marketing Director

I found the training provided by PRWD very useful and extremely insightful. Learning how to set up customer reports and automating my reports will save me time and effort in the future.

It was really great to hear about the new features that have recently been released and to see how powerful a tool Google Analytics can be. The Goals and Funnels section really helped me to understand where we were going wrong in terms of tracking our conversions.

The further reading and extra resources at the end will really help me gain even more knowledge about Google Analytics as well.

Amy Jackson, Web Manager

The PRWD training course was well structured, easy to understand and worked for both google analytics beginners and more advanced colleagues within the group.

Claire McNulty, Senior Marketing Manager

The training course provided a fresh burst of excitment to Google Analytics that has helped to be able to go on and measure relavent information that will help to improve the company.

Hannah Barker, Online Marketing Executive

View More Information on our Google Analytics Training

Case Studies on our Google Analytics Training

In the current economic climate the success of our Google Adwords campaign is more important than ever before but rather than continuing to increase daily budget we needed to ensure we maximised the potential of every online visitor by increasing our conversation rate for enquiries.

Since PRWD started the project of conversion optimisation we have noticed the increase in online enquiries.

Andy Saxton, Sales Manager, Contact Packaging

Project Background

Contact Packaging are one of the UK’s leading providers of Pallet Wrap Machines. Following the development of a targeted micro-site to promote the range of pallet wrap machines that they provide, Contact Packaging and PRWD invest time each month to improve the on-site conversion rate of the website.

Although the website has always performed well for the business, during 2009 and the recession, traffic levels were reducing which was having an adverse effect on the number of online enquiries that were being received.

PRWD recommended that a split test should be carried out on the homepage to increase the number of visitors clicking through to the enquiry form and making an enquiry.

Objectives

The project objective was to use Google Website Optimiser to test 3 different call to action messages on the homepage, to determine which version encourages more visitors to click through to the online enquiry form.

By carrying out this split test and improving the click-through rate, it was expected that the on-site conversion rate would also increase as more visitors were actively being encouraged to make an enquiry.

In addition, another primary objective was to reduce the cost per acquisition that Contact Packaging incurred through their on-going Google Adwords campaigns.

What We Did

Analytics Evaluation

We used Google Analytics to monitor what the current bounce rate (single page visits) was for the homepage, along with what the current on-site conversion was. This gave us primary measures on which to plan the alternative marketing messages to determine which version resulted in higher click-throughs and overall site conversions.

Determine Alternative Marketing Messages

Following the analytics evaluation, we created 3 new marketing messages which we felt would encourage visitors to click through to the online enquiry page and make an enquiry.

The 3 messages were:

1. enquire online for our best prices
2. enquire online with NO obligation
3. make an online enquiry today

Split Testing To Improve Conversion Rate

Over the course of eight weeks we then implemented a split test using Google Website Optimiser, where we tested the original homepage with the 3 alternative marketing messages.

Results

Original hompage – 7.02% conversion rate

• Test version 1) enquire online for our best prices – 23% click-through rate (227% improvement)
• Test version 2) enquire online with NO obligation – 13.9% click-through rate (97% improvement)
• Test version 3) make an online enquiry today – 10.5% click-through rate (49.5% improvement)

Impact on Conversion Rate and Adwords Acquisition Costs

• On-site conversion rate increased by 215%
• Cost per conversion reduced by 79%

More Information

If you are would you like to increase the number of sales or leads your website delivers, please give us a call on 0161 918 6729. Also take a look at our other conversion optimisation case studies.

Do You Use Google Analytics?

If you are using Google Analytics you might also like to read more about our Advanced Google Analytics Training Course. Recent clients have included Speedy Hire, VoucherSeeker, one of the UK’s leading voucher code websites and award winning digital agency Red C.

I found the training both practical and useful in terms of expanding my understanding of Google Analytics, which will help me make solid recommendations to my clints for ways that they can improve their websites and marketing activity.

Angela Cromack, Account Manager

Training Background

Red C are an award winning agency based in Manchester, with clients including Bupa, JD Williams, Freemans Grattan Holdings, Swinton Insurance and Holiday Cotttages Group. With a series of recent client wins including ten of the AGA Rangemaster brands, Red C were looking for a training course which would equip their wider account handling teams with a much greater understanding of Google Analytics.

Prior to the training course some of the course attendees hadn’t previously used Google Analytics, whereas others had used the system but without fully understanding which areas can be of most benefit to them and their clients, in particular some of the more advanced areas of the system.

Objectives

PRWD were asked to deliver their in-house training session on Advanced Google Analytics. The training was to nine key team members, including account directors, account managers, client services director and managing director Adrian Rowe. The training was to be personalised to the individual needs of the Red C team and some of the key client accounts.

What We Did

PRWD delivered an intensive in-house training session for Red C focussing on the most important areas of Google Analytics for businesses looking to get the most value from the analytics system.

As with all Google Analytics training sessions, live demonstrations where provided throughout the course, and this included looking at specific use cases for Red C client accounts. This ensured that the course provided personalised advice and recommendations throughout which Red C could begin using immediately after the course.

During the training and consultancy session all nine attendees were encouraged to ask questions in order to maximise the amount of learning and insights they gained.

Training, expertise and personalised recommendations were provided in the following areas:

• Personalisation
• Goals and Funnels
• Advanced Visitor Segmentation
• Event Tracking
• Advanced Reporting
• Marketing Activity Accountability
• On-going Tips and Best Practice
• Google Website Optimiser

Results and Next Steps

All course attendees now have a much better understanding of how they can personalise Google Analytics to their own specific requirements and areas of responsibilities. Even more importantly, Red C now have a much greater appreciation of how powerful Google Analytics is and how it can be used much more strategically when planning and delivering site improvements and marketing campaigns for their clients.

Based on the training course feedback, attendees are now using their new knowledge and understanding on a daily basis, and in turn this is helping them to provide an even greater service to their clients.

Comments From Attendees

I found the course to be excellent, and what made it especially valuable was the degree to which it was personalised to our needs.

Adrian Rowe, Managing Director

Paul and Rob provided just the right type of training for Red C. It was interactive, informative and inspired us to use Google Analytics to aid our client’s web strategy.

Rachael Taylor, Business Development Manager

Paul and Rob were friendly and knowledgable. Any questions they couldn’t immediately answer they researched during the breaks and came back to us. The course was interesting and engaging and left me with lots to think about.

Leigh Whitnall, Account Manager

More Information

If so read more about our Advanced Google Analytics Training Course or call us on 0161 918 6729.

More Case Studies on Google Analytics Training

PRWD provided a knowledgeable insight into website visitor behaviour and put forward suggested improvements for our online quote service that were then proven to be effective through live testing. Conversions have improved since not only in volume but also in quality and we are very happy with the result.

Steve Wilde, Managing Director, The Translation People

Project Background

During 2008 and early 2009, The Translation People, one of the UK’s leading translation services businesses had made significant investments in their website, developing a modern, interactive site which is designed to act as a significant lead generation channel, via an online quotation form. In addition marketing budget is invested each month in both natural and paid search to increase the number of visitors the website receives.

In June 2009 Steve Wilde, Managing Director at The Translation People, attended a conference in Liverpool aimed at helping business owners identify opportunities where they can improve the profitability of their businesses. It was at this event that Paul Rouke, User Experience Director of PRWD, delivered a presentation entitled ‘Three Steps To Improving Online Performance’ and it was through this event that the idea of improving the on-site conversion rate of The Translation People website was first discussed.

Objectives

As with almost all serious businesses, The Translation People were investing each month to drive more traffic to their website, although they had never invested money in actually improving the conversion rate of their website. This led to expected scepticism as to the potential value of investing in a project to improve the on-site conversion rate.

PRWD and The Translation People agreed on the following two objectives for the project:

1. Deliver an improvement to the conversion rate for visitors arriving on the website and then submitting an online quotation
2. Provide the business case for making continual monthly improvements to the conversion rate of the website

What We Did

Expert Usability Evaluation

We provided an initial expert evaluation of the existing online quotation facility, providing recommended changes which we expected would help improve the visitor conversion rate.

Analytics Evaluation and Improvement

We also evaluated their web analytics account to determine how well their website was performing for their key target audience, a process called advanced traffic segmentationwhich is one of the topics covered in our Advanced Google Analytics Training Course.

Design Alternative Conversion Pages

Following the expert evaluation, we designed alternative versions of the online quotation form which utilised various key elements which we felt would lead to an increase in the number of visitors completing the form.

Split Testing To Improve Conversion Rate

Over the course of five weeks we then implemented a series of split tests using Google Website Optimiser, where we tested two alternative versions of the online quotation form to determine which version delivered a greater conversion rate.

Following each test the version which performed better was used in the subsequent test, and this continual improvement process was continued during the five weeks.

Results

Over a seven week period The Translation People saw:

• On-site conversion improved by 86%
• Cost per acquisition reduced by 44%
• Adwords performance improved by 172%

More Information

If you are would you like to increase the number of sales or leads your website delivers, please give us a call on 0161 918 6729.

Do You Use Google Analytics?

If you are using Google Analytics you might also like to read more about our Advanced Google Analytics Training Course. Recent clients have included Speedy Hire and VoucherSeeker, one of the UK’s leading voucher code websites.

Within 30 minutes of our 3 hours session we were sure it’d paid for itself.

The trainers were very knowledgeable and showed flexibility to our training needs. I’ve no hesitation in recommending them.

Neil Ainsworth, Director

Training Background

VoucherSeeker, one of the UK’s leading voucher codes and offers websites, were intent on improving the effectiveness of both the VoucherSeeker website and other dedicated microsites, whilst gaining a better understanding of how to use Google Analytics to monitor visitor behaviour.

As with many businesses who use Google Analytics, prior to the training course not all the team members had a comprehensive understanding of Google Analytics and some of the more advanced areas of the system, and the Advanced Google Analytics training course was seen as the ideal way in which to begin using the system more regularly and more intelligently to make commercial decisions.

Objectives

PRWD were asked to deliver their in-house training session on Advanced Google Analytics. The training was to six key team members, including a senior affiliate marketing executive and a key account executive. Prior to the training course PRWD were asked to assess the current Google Analytics account for VoucherSeeker and make recommendations for improvements to how this is set-up and configured.

VoucherSeeker also wanted to gain a clear understanding of how they can begin using Google Website Optimiser to improve on-site conversion rates.

What We Did

Following an evaluation of the existing Google Analytics account and how this was set-up and being used, PRWD delivered an intensive in-house training session for VoucherSeeker focussing on the most important areas of Google Analytics for businesses looking to get the most value from the analytics system.

During the training and consultancy session all six attendees, each with varying levels of experience of using Google Analytics, were encouraged to ask questions in order to maximise the amount of learning and insights they gained.

Training, expertise and recommendations were provided in the following areas:

• Personalisation
• Goals and Funnels
• Advanced Visitor Segmentation
• Event Tracking
• Reporting
• Marketing Activity Accountability
• On-going Tips and Best Practice
• Google Website Optimiser

Results and Next Steps

All course attendees now have a much better understanding of how they can personalise Google Analytics to their own specific requirements and areas of responsibilities. Even more importantly, VoucherSeeker now have a much greater appreciation of how powerful Google Analytics is and how it can be used much more strategically when planning and delivering site improvements and marketing campaigns.

Carrying out continual testing to improve conversion rates using Google Website Optimiser is now firmly apart of the teams plans, and with improvements now being made to better monitor visitor behavior, VoucherSeeker are now beginning to improve their online performance.

Comments From Attendees

Provided us with very good summary of Google Analytics and how we could apply it as a business. Professional and practical approach.

Ariston Sutherland, Director

The training course on analytics provided by PRWD was excellent. It gave our team a good insight of analytics and the useful tools available. We’re more equipped with tools to analyse visitor behaviour than we were before

Duke Tanson, Director

More Information

If so read more about our Advanced Google Analytics Training Course or call us on 0161 918 6729.

I have been consistently impressed with Paul’s very practical approach to helping us improve our online offering. In the Google Analytics training session, Paul kept the training to the key areas which he felt we should focus on initially, according to our level of understanding and having taken the time to understand the needs of our business.

Shelley Kemp, Head of Marketing, Speedy Hire

Training Background

In April 2009 senior members of the Speedy marketing team attended a conference in Liverpool aimed at helping business owners identify opportunities where they can improve the profitability of their businesses. It was at this event that Paul Rouke, User Experience Director of PRWD, delivered a presentation entitled ‘Three Steps To Improving Online Performance’ and it was through this event that the objective of improving the online marketing strategy for Speedy was first discussed.
With a six figure sum of unique visitors arriving on the Speedy website each year, but with only a basic set-up up of Google Analytics configured for the website, it became clear that a priority for the business was to gain a much better understanding of how Google Analytics can be be personalised to gain much greater insights for the business.

Objectives

PRWD were asked to deliver their in-house training session on Using Google Analytics Effectively, to five key members of the Speedy marketing and IT teams, including the marketing director. Prior to the training course PRWD were asked to assess the current Google Analytics account for Speedy and make improvements to how this is set-up.

What We Did

Following an evaluation of the existing Google Analytics account and how this was set-up and being used, Paul Rouke delivered an intensive in-house training session for Speedy Hire focussing on the most important areas of Google Analytics for businesses looking to get the most value from the analytics system.

During the training and consultancy session all five attendees from both the marketing and IT divisions where encouraged to ask questions in order to maximise the amount of learning and insights they gained.
Training, expertise and recommendations were provided in the following areas:

• Personalisation
• Goals and Funnels
• Segmentation
• Reporting
• Marketing Activity Accountability
• On-going Tips and Best Practice

Results and Next Steps

All course attendees now have a much better understanding of how they can personalise Google Analytics to their own specific requirements and areas of responsibilities. Even more importantly, Speedy Hire now have a much greater appreciation of how powerful Google Analytics is and how it can be used much more strategically when planning and delivering site improvements and marketing campaigns.

During the training course Speedy Hire also had an introduction to how split testing can be used on their website in order to help improve the current conversion rate. This is now an area of focus for both PRWD and Speedy Hire.

Comments From Attendees

Well delivered, thought provoking, providing us with useful tools.

As we develop our campaigns, web content, digital marketing programmes etc it will be good to use what has
been learnt to ensure we are going out at the right times, to the right people, using the correct words and then being able to report back to the business.

Leanne Ferry, Marketing Communications Manager, Speedy Hire

Mandatory for anyone interested in or working with commercial websites.

Sue Raby, IT Project Manager, Speedy Hire

More Information

If so read more about our Advanced Google Analytics Training Course or call us on 0161 918 6729.

The Scout Association Choose PRWD For In-house E-commerce Usability Training

In order to deliver the system within budget, my objective was to build “usability” into the design of the new web stores, using industry best practices, rather than have to rework at a later stage as a result of usability testing.

Mark Selwyn, E-commerce and ERP Project Manager

The Scout Association E-commerce & Project Background

Scout Shops Limited (SSL) is the trading subsidiary of The Scout Association (TSA). Scouting’s aim is to give it’s 500,000 Members a taste of everyday adventure. To support this aim Scouting supplies a wide range of outdoor activity products to both retail and wholesale customers via online and telesales/mail-order channels.

www.scoutshops.com is the leading website for Scouting merchandise in the UK, and www.outdoors.co.uk is a more recent venture, targeting the outdoor activity and camping markets.

Both sites, although functional, have been limited by the underlying technology upon which the websites have been developed, and this has constrained the business in a number of areas. Additionally, a significant amount of effort is involved on an ongoing basis in keeping both the content and the data current and correct.

Having made a decision to replace a ten year old retail ERP system, it made sense for Scout Shops to also seek a replacement for their websites, and incorporate the currently unfulfilled and planned functional requirements into the new systems.

After looking at a number of potential suppliers, Scout Shops chose a Multi Channel Retail solution from Omnica, comprising a web store integrated with a back end ERP based on Microsoft Dynamics AX. These new systems are planned to go live towards the end of 2009.

The Scout Association Objectives for the Training

Having a strong in-house design capability, along with a relatively new corporate branding for The Scout Association, the decision was taken to bring the design of the new web stores in house, and a small cross-functional group was formed to own the design.

E-commerce and ERP Project Manager, Mark Selwyn, recognised that this group had a variety of skills, ranging from retail to marketing to design, but that each person had differing levels of knowledge of best practice in E-commerce and web store design, and he asked Paul Rouke at PRWD to deliver a tailored version of his “E-commerce Best Practice” training onsite. In order to deliver the system within budget, Mark’s objective was to build “usability” into the design of the new web stores, using industry best practices, rather than have to rework at a later stage as a result of usability testing.

Having set some challenging deadlines, and having to work around staff holidays, there were a limited number of dates that the training could take place on. Despite busy schedules, the whole group committed to the training date as an essential part of the development process.

Using some recommendations from his network, Mark contacted a few suppliers of similar training courses and consultancy, but PRWD were the only consultancy able to deliver the training course on Mark’s timescales. Paul’s ability to tailor the course to meet the specific requirements of TSA re-inforced the decision to go with PRWD.

What did PRWD and Paul Rouke do

Paul developed a bespoke 1 day training course and training manual to fit with The Scout Associations objectives for the training.
Usability and best practice recommendations where provided in the following areas:

• Homepage
• Search
• Navigation
• Category page
• Product page
• Persuasion architecture
• Cross-selling and up-selling
• Shopping basket
• Checkout process
• Web forms

Paul provided a full day of in-house training and consultancy, where all 7 attendees where encouraged to ask questions throughout the day in order to maximise the amount of learning and insights they gained.

At the end of the training day each attendee took with them the comprehensive 100 page training manual for on-going reference and support.

Benefits and Impact for The Scout Association

The effectiveness of the session can be judged so far by the limited number of changes being suggested to the designs being produced, and the speed that any proposed changes are being resolved – both the designer and the team refer back to Paul Rouke’s “Best Practice” training manual and a consensus is quickly reached.

The primary benefit of the course is that it has created a “level playing field” across departments in terms of E-commerce design. Requirements are now based on “best practice” rather than “gut feel” or “I know what works best”. The interesting discussions now revolve around where we recognise what the “best practice” is, but some compromise is needed, for example for reasons of technology or cost.

Testimonials from The Scout Association

The course content was excellent, and the delivery showed that he “knew his stuff”, and I would have no hesitation in using Paul again in the future.

Mark Selwyn, E-commerce and ERP Project Manager

What aspects of the course did you find most beneficial and why?

Clear examples of good and bad approaches. Made impact of decisions very apparent.

Scott Phillips, Head of IT

Re-enforcement of opinions previously held in respect of product and customer focus. Pointers as to best practice and pitfalls to avoid.

David Markwell, Managing Director

Best and worst practice print outs. Thought this was great having them at hand to point out the best/worst practices. Thought it was neatly structured and was good for all levels of knowledge.

I thought the course was very good, and I thought it was presented excellently as I think Paul had quite a tough audience.

Richard Chambers, Senior Graphic Designer

Training Course Feedback

Overall quality of the training

Quality of the course material

Trainers knowledge of the subject

Effectiveness and practicality of the course

Company Contact

The Scout Association
Mark Selwyn – E-commerce and ERP Project Manager
020 8433 7240

Developing the business case for adopting usability as an integral part of your sales and marketing strategy is something which we work with our clients on, and below is a quote from one of these clients:

“The weekly, monthly constant contact with PRWD has enabled them to totally understand our goals and together Contact Packaging is moving forward. The previous 2 years have been very productive and to see such results makes the experience a very enjoyable one. “

To describe our user-centered design approach and the services provided we have produced the following case study.

Client Objectives

Within 2 years Contact Packaging wanted to double the turnover of their machinery business using online as the primary lead generation channel, whilst becoming one of the UK’s top 5 pallet wrap machine distributors.

What We Did

We conducted analysis of the existing sales and marketing strategy, along with extensive competitor analysis to help define and deliver the 1st online sales and marketing strategy for Contact Packaging. Key elements of the process included:

Results

During the 1st 2 years working with PRWD, the machinery business has seen:

• enquiries through the online channel increase by over 800%
• telephone enquiries increase by over 400%
• dedicated sales staff reduce by 30%
• turnover increase by 400%
• revenue per employee increased by 800%
• number of machines sold increase by 250%
• profit margins increase by 40%

Return-on-Investment

During the 1st 2 years working with PRWD, the machinery business at Contact Packaging has seen a Return on Investment of:

• over 800% on their search engine marketing (Google) budget
• over 1300% on their marketing and conversion optimisation budget

Long Term Plans

Contact Packaging and PRWD continue to work together to continually improve the performance of the online sales and marketing activities for the stretch wrap machines. New activities include further strengthening the position of Contact Packaging as one of the biggest distributors of machines in the UK, by increasing the amount of machines being marketed and sold through the website.

Client Quote

“In terms of machinery sales our sales staff are still promoting the products in the normal way but we realise that the growth is through the internet sales. We are constantly looking to improve the site and make the most out of each enquiry.”
“PRWD has created a dedicated web site for the range of machines that we sell that has been constantly updated when new models are launched and improved based on customer feedback. To coincide with the website a Google Adwords program was undertaken which again has constantly been monitored and adjusted accordingly to ensure the most appropriate keywords are being used and we are maximising our daily budget. “

Company Contact

Andy Saxton – Sales Manager
Contact Packaging Plc
0844 499 1200