PRWD

Our latest newsletter features conversion insights from some of the worlds biggest retailers. Full details and links are below.

This month there are links 2 articles which should be of interest if you are wanting to make your site experience more persuasive to improve conversions, or if you want to know how some of the biggest retailers are removing common barriers for new customers checking out for the 1st time.

Booking.com – Persuasive Design Best Practice

A few weeks ago I published my latest article on Econsultancy, looking at how Booking.com deliver some superb examples of persuasive design to improve their conversion rate.

I highly recommend you read some of the extensive comments and debate as these provide further insights into the art of persuasion – and perhaps sometimes what converts better might not be the most usable of designs!

ASOS, Lakeland & Speedo – Essential Checkout Techniques You Should Consider

I also wrote my latest article for Smart Insights, looking at how ASOS, Lakeland and Speedo deliver their checkout experience to resolve one of THE biggest issues make e-commerce sites have – forcing new customers to register or create an account.

Conversion Conference – London 2011

This is just quick reminder of the upcoming Conversion Conference London, where I will be jointly delivering 2 of the sessions:

• E-commerce Best Practices
• Rapid Fire: Live Landing Page Critiques

It’s shaping up to be a superb event, including a keynote talk from Brian Eisenburg, Professional Speaker, Best Selling Author and Consultant.

Popular Usability & Conversion Optimisation Resources

By far the most popular page on our blog is this up-to-date list of usability & conversion optimisation resources.

What you’ll find here is:

• Usability & conversion optimisation articles for lead generation
• Usability & conversion optimisation articles for e-commerce
• Tools that you can use to monitor & improve your website
• Conversion rate optimisation case studies
• Links to presentations & slides from events & conferences

Following on from my article I published on Econsultancy ‘Shopping Basket Best Practice from ASOS’ (link under the slides), I was delighted to be asked to be the first person to present at the very first Conversion Thursday Manchester on Thursday 24th February 2011.

The meet-up was superb with some of the great and the good of the analytics and conversion industry attending. Below are my presentation slides.

Useful Links

• Shopping basket best practice from ASOS
• ASOS
• over 15 articles on e-commerce usability best practice
• Conversion Thursday Manchester (and the event Twitter tag #CTMan)
• E-commerce user testing service
• E-commerce usability & best practice training

Econsultancy have published a new usability article of mine entitled:
Pureplay and high street fashion retailers – who values usability more?

In the article I’ve taken a look at the following high street and pureplay retailers from a usability perspective…

The pureplay fashion retailers I’ve taken a look at are:

• ASOS
• Net-a-porter
• My Wardrobe
• The Outnet
• Koodos

The high street fashion retailers I’ve taken a look at are:

• Harvey Nichols
• Miss Selfridge
• Topshop
• Next
• New Look

The five questions I posed to each of these retailers are:

1. How seriously are they taking cross-selling and up-selling in order to encourage higher average order values?
2. Do they make standard delivery costs clear before you get into the actual checkout process?
3. Are payment options and cards accepted clear prior to checking out?
4. Have they enclosed their checkout as a way of potentially reducing checkout process abandonments?
5. Do they provide clear customer service contact details during the checkout process?

Take a look at the article and see how these retailers stack up!

If you are a fashion retailer you might also like to read about the Online Fashion 100 event on the 17th June in London, organised by Leon Bailey-Green.