What I Loved and Loathed About Conversion Conference
Fresh from 2 of the most productive conference days I’ve had in recent memory, at Conversion Conference London, here are the things I loved and the things I didn’t have quite so much affection for.
If you attended please share your favourite or worse bits in the comments.
- The conference brought together all the leading optimisers in the UK
- There were a diverse range of presentation styles on show to keep the audience engaged
- Seeing some of the people I respect in the optimisation industry in the flesh for the 1st time
- There was quite simply tons & tons of shared learnings being provided (see a write up of day 1 and day 2 from Koozai)
- There were enough genuinely useful links to sink a battle ship
- I was surrounded by very, very intelligent people
- Conversion Conference isn’t about the sponsors or exhibitors, but the attendees & presenters
- Seeing Mr Dark Patterns in the flesh
- Being on the advisory board of a conference that was around double the size of 2011
- Getting away with playing a 40 second video clip of an eccentric karaoke singer
To be honest loathed is a bit strong – this is what I didn’t enjoy as much or could be improved for 2013…
- Having a guy fall asleep in my presentation – a first, that I’ve seen anyway
- Some of the short talks deserved more time to deliver their message
- Having 2 tracks which meant I missed out on some other great talks
- The general subdued nature of the audience and lack of participation
- The timing of the conference meant that it simply wasn’t feasible to attend for our multi-channel retail clients who are currently in the Christmas madness
If you attended please do share the stuff you liked and didn’t like, as I can take this on-board for when we are planning next years.