PRWD

Within 30 minutes of our 3 hours session we were sure it’d paid for itself.

The trainers were very knowledgeable and showed flexibility to our training needs. I’ve no hesitation in recommending them.

Neil Ainsworth, Director

Training Background

VoucherSeeker, one of the UK’s leading voucher codes and offers websites, were intent on improving the effectiveness of both the VoucherSeeker website and other dedicated microsites, whilst gaining a better understanding of how to use Google Analytics to monitor visitor behaviour.

As with many businesses who use Google Analytics, prior to the training course not all the team members had a comprehensive understanding of Google Analytics and some of the more advanced areas of the system, and the Advanced Google Analytics training course was seen as the ideal way in which to begin using the system more regularly and more intelligently to make commercial decisions.

Objectives

PRWD were asked to deliver their in-house training session on Advanced Google Analytics. The training was to six key team members, including a senior affiliate marketing executive and a key account executive. Prior to the training course PRWD were asked to assess the current Google Analytics account for VoucherSeeker and make recommendations for improvements to how this is set-up and configured.

VoucherSeeker also wanted to gain a clear understanding of how they can begin using Google Website Optimiser to improve on-site conversion rates.

What We Did

Following an evaluation of the existing Google Analytics account and how this was set-up and being used, PRWD delivered an intensive in-house training session for VoucherSeeker focussing on the most important areas of Google Analytics for businesses looking to get the most value from the analytics system.

During the training and consultancy session all six attendees, each with varying levels of experience of using Google Analytics, were encouraged to ask questions in order to maximise the amount of learning and insights they gained.

Training, expertise and recommendations were provided in the following areas:

• Personalisation
• Goals and Funnels
• Advanced Visitor Segmentation
• Event Tracking
• Reporting
• Marketing Activity Accountability
• On-going Tips and Best Practice
• Google Website Optimiser

Results and Next Steps

All course attendees now have a much better understanding of how they can personalise Google Analytics to their own specific requirements and areas of responsibilities. Even more importantly, VoucherSeeker now have a much greater appreciation of how powerful Google Analytics is and how it can be used much more strategically when planning and delivering site improvements and marketing campaigns.

Carrying out continual testing to improve conversion rates using Google Website Optimiser is now firmly apart of the teams plans, and with improvements now being made to better monitor visitor behavior, VoucherSeeker are now beginning to improve their online performance.

Comments From Attendees

Provided us with very good summary of Google Analytics and how we could apply it as a business. Professional and practical approach.

Ariston Sutherland, Director

The training course on analytics provided by PRWD was excellent. It gave our team a good insight of analytics and the useful tools available. We’re more equipped with tools to analyse visitor behaviour than we were before

Duke Tanson, Director

More Information

If so read more about our Advanced Google Analytics Training Course or call us on 0161 918 6729.

Tags: case study, google analytics, training, voucherseeker