September 2011 Newsletter
Speedy Services, Internet Retailing Conference, Conversion Conference, E-commerce Training & 67 Questions
This month there is information on:
- Our comprehensive evaluation & user testing work with Speedy Services
- Internet Retailing conference on the 4th October
- Conversion Conference, taking place on 30th/31st November
- Usability & User Experience training in Manchester
- E-commerce Usability & Best Practice training in London
- 67 questions usability testing can answer
Evaluations & User Testing for Speedy Services
Over the last couple of months me and my consultancy team have completed some of our most detailed and insightful usability evaluation and usability testing projects to date, for Speedy Services, a leading provider of equipment and associated services to construction, manufacturing, industrial, rail and related industries.
We’ve just published a press release detailing how we have delivered strategic customer insights for Speedy Services if you would like to know more about our approach.
Remote v Moderated User Testing at Internet Retailing Conference 2011
I’m really looking forward to speaking at the Internet Retailing Conference on the 4th October, along with one of our partners, remote user testing service Whatusersdo.
They have very kindly invited me to speak at the workshop they are delivering at the conference. In the workshop, entitled ‘Three steps to improving your website’s User Experience & why you should bother!’ I will be talking about:
Having looked at the keynote speakers including Facebook and Ebay its sure to be fantastic conference with the great and the good of the retailing world in attendance!
Conversion Conference – London 2011
The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns as this is the place where internationally renowned experts explain how to improve sales and dramatically increase your site’s conversion rates.
I’m delighted to announce that as well as being on the advisory board for Conversion Conference London, I will also be jointly delivering 2 of the sessions:
It’s shaping up to be a superb conference, including a keynote talk from Brian Eisenburg, Professional Speaker, Best Selling Author and Consultant.
Usability & User Experience Training – 20th October in Manchester
Next month is my next Usability & User Experience training course for Econsultancy.
Course Overview
Many website owners are identifying usability as a primary way for them to improve online revenue. In particular businesses are looking at ways to improve the ROI they get from their acquisition spend.
This training course aims to give a solid foundation to this wide-ranging subject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles of usability and user experience.
E-commerce Usability & Best Practice Training – 11th October in London
Next month is my next E-commerce Usability & Best Practice training course for Econsultancy.
Course Overview
The course objective is to expose and explain a wide range of vital best practice techniques taken from SME and blue chip retailers which you can implement into your organizations’ own e-commerce platform in order to drive improvements of conversion rates.
Focusing on 3 key stages of the buying journey, Product Page, Shopping Basket and the Checkout Process, this training course will provide you with a wealth of knowledge and industry-leading insights that can be utilised to make iterative usability improvements to your e-commerce platform.
67 Questions Usability Testing Can Answer
I’ve recently published my latest article on the Econsultancy blog, titled 67 questions usability testing can answer. In addition to this I’ve recently spoken at Manchester Digital’s Content Creator Sessions, with a session titled ‘Moderated Usability Testing – uncovering so much more than just usability insights’
If you’ve managed to get this far well done!
Thanks for reading, and enjoy the rest of your week,
Paul Rouke
PRWD
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