PRWD

I found the training both practical and useful in terms of expanding my understanding of Google Analytics, which will help me make solid recommendations to my clints for ways that they can improve their websites and marketing activity.

Angela Cromack, Account Manager

Training Background

Red C are an award winning agency based in Manchester, with clients including Bupa, JD Williams, Freemans Grattan Holdings, Swinton Insurance and Holiday Cotttages Group. With a series of recent client wins including ten of the AGA Rangemaster brands, Red C were looking for a training course which would equip their wider account handling teams with a much greater understanding of Google Analytics.

Prior to the training course some of the course attendees hadn’t previously used Google Analytics, whereas others had used the system but without fully understanding which areas can be of most benefit to them and their clients, in particular some of the more advanced areas of the system.

Objectives

PRWD were asked to deliver their in-house training session on Advanced Google Analytics. The training was to nine key team members, including account directors, account managers, client services director and managing director Adrian Rowe. The training was to be personalised to the individual needs of the Red C team and some of the key client accounts.

What We Did

PRWD delivered an intensive in-house training session for Red C focussing on the most important areas of Google Analytics for businesses looking to get the most value from the analytics system.

As with all Google Analytics training sessions, live demonstrations where provided throughout the course, and this included looking at specific use cases for Red C client accounts. This ensured that the course provided personalised advice and recommendations throughout which Red C could begin using immediately after the course.

During the training and consultancy session all nine attendees were encouraged to ask questions in order to maximise the amount of learning and insights they gained.

Training, expertise and personalised recommendations were provided in the following areas:

• Personalisation
• Goals and Funnels
• Advanced Visitor Segmentation
• Event Tracking
• Advanced Reporting
• Marketing Activity Accountability
• On-going Tips and Best Practice
• Google Website Optimiser

Results and Next Steps

All course attendees now have a much better understanding of how they can personalise Google Analytics to their own specific requirements and areas of responsibilities. Even more importantly, Red C now have a much greater appreciation of how powerful Google Analytics is and how it can be used much more strategically when planning and delivering site improvements and marketing campaigns for their clients.

Based on the training course feedback, attendees are now using their new knowledge and understanding on a daily basis, and in turn this is helping them to provide an even greater service to their clients.

Comments From Attendees

I found the course to be excellent, and what made it especially valuable was the degree to which it was personalised to our needs.

Adrian Rowe, Managing Director

Paul and Rob provided just the right type of training for Red C. It was interactive, informative and inspired us to use Google Analytics to aid our client’s web strategy.

Rachael Taylor, Business Development Manager

Paul and Rob were friendly and knowledgable. Any questions they couldn’t immediately answer they researched during the breaks and came back to us. The course was interesting and engaging and left me with lots to think about.

Leigh Whitnall, Account Manager

More Information

If so read more about our Advanced Google Analytics Training Course or call us on 0161 918 6729.

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Tags: case study, google analytics, google website optimiser, red c, training