Paul Rouke Featured in Drapers Magazine
I’ve recently provided some tips and advice on e-commerce conversion optimisation for an article in Drapers magazine, entitled ‘Lead them into temptation‘ (note: Drapers subscription required).
Drapers Online Editor Keely Stocker planned and wrote the article, and I was asked to provide input on the following:
- What should retailers be looking at when analysing conversion?
- What are the most important elements retailers should be looking at enhancing in order to improve conversion?
- What are the most common mistakes made when it comes to the conversion process?
I must admit I went to town on providing a wide range of tips and advice to Keely, without realising the size of the article, but at least I gave her enough to work with!
To view the full article you do need to be subscriber to Drapers, and you can subscribe online.
Finally thanks to my friend and fashion expert Leon-Bailey Green for recommending Keely asks me to provide my input into this article. I recommend taking a look at Leon’s online fashion agency too…
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