Client Spotlight

“Working with PRWD has been invaluable.
Paul is very logical and detailed in his approach and communicated his findings very clearly to help us see things differently”

Paul McDermott, Head of E-Commerce at Speedo International


Search

New Lead Generation Websites Launched

0 comments

We have recently launched 2 new lead generation websites for one of our longest term clients, packaging company Contact Packaging.

Strapping Machines

This new lead generation website has been developed to provide their potential customers with all the information they need to know about the each of the machines. They sell both automatic strapping machines and semi-auto models EXS 205 and EXS 206, which cater for all the different warehouse and factory requirements.

As with all our client websites this new website has been set-up with Google Analytics, and configured to track all key conversions as well as any outbound links to their other lead generation websites. In addition we have set-up initial Google Adwords campaigns to begin driving targeted traffic to the website. With all these factors now in place it will allow us to start carrying out split testing to improve enquiry conversion rates.

Finally the site was developed using the Drupal content management system (read more on our Drupal development services).

Non-adhesive Barrier Tape

Following on from the hugely successful lead generation website for printed adhesive tape, including their popular custom printed tape service, Contact Packaging now have a dedicated website promoting their non-adhesive barrier tape service.

This new enquiry generation website has been developed to provide a comprehensive overview of both their custom barrier tape and standard barrier tape service.

It features a detailed enquiry form which allows visitors to specify exactly what their requirements are, both in the specification of their tape plus the ability for them to upload their logos and artwork which will be used on their custom tape.

Once again this new website has been set-up with Google Analytics, and configured to track all key conversions as well as any outbound links to their other lead generation websites. We will be monitoring closely the conversion rate of the website, and if we have half as much success in generating enquiries as the printed adhesive tape website, both Contact Packaging and ourselves will be very happy indeed!

As with the strapping machine website this site was developed using the Drupal content management system (read more on our Drupal development services).

Padded Jiffy Bags

Prior to the launch of the strapping machine site and the barrier tape sales lead generation website, we also undertook a small budget project developing a new e-commerce website for Contact Packaging’s padded jiffy bags, or bubble lined mailers as they are also known. This Magento e-commerce site included PRWD’s auto-shipping module developed by PRWD’s lead technical architect Rob Knight, which has since become a highly popular module on Magento Connect.

Magento E-commerce is our e-commerce platform of choice and you read more about our Magento e-commerce services.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • LinkedIn
  • Reddit
  • StumbleUpon
  • TwitThis
  • Wikio

Submit a Comment

(all fields are required)
You can use these XHTML tags:

<a href="" title=""> <abbr title=""> <acronym title="">
<b> <em> <i> <blockquote cite=""> <code> <strike> <strong>