This years Conversion Conference London is almost upon us (27-28th November to be precise), and once again I have had the privalidge of being on the advisory board. OK so you could say that I’m biased, but this years 2 day conference is genuinely shaping up to be a must attend for anyone either already working in conversion optimisation, or those looking to get a much better understanding of what its all about.
Below I have provided 5 damn good reasons why you should consider attending, not to mention a 15% off promo code which I’ve provided further down the page.
5 reasons to attend Conversion Conference London 2012
1) Nathalie Nahai
Nathalie Nahai is an award-winning speaker, Web Psychologist, and author of Webs of Influence: The Psychology of Online Persuasion. She is one of the conference keynote speakers and her talk is titled Web Psychology: The future of online influence.
With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.
Nathalie helps businesses to psychologically optimise for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include Goldman Sachs and Southampton University).
She is also a member of #OgilvyChange, you’ll find her tweets @TheWebPsych and her blog at TheWebPsychologist.com.
2) Dr. Harry Brignull
Harry Brignull is a User Experience Consultant. He designs experiences at Clearleft, blogs at 90percentofeverything.com, and curates Darkpatterns.org — a site dedicated to understanding deceptive user interfaces, with the aim of stamping them out and improving the web for everyone.
Harry’s roll off the tongue session title is ‘Don’t be evil! The slippery slope of black hat CRO, Dark Patterns and Manipulative Interface Design.’
Harry has has provided consultancy services for clients such as The Guardian, Dennis Publishing, Haymarket, Sainsbury’s, Cadbury, Vodafone, O2 and many others. Prior to his UX consultancy career, Harry was an academic cognitive scientist and researcher.
3) Paul Postance
Paul was most recently Head of Conversion at my old stomping ground Shop Direct Group. I have already had the pleasure of taking a look at some of Paul’s slides, and lets just say that although he made not be a well known figure in the conversion optimisation field, the work he has been doing over the last 10 years is exceptional. He is full of enthusiasm too which is very infectious.
Paul is doing a couple of sessions with one of them titled ‘Conversion Optimisers, where are you and where is your place in the organisation?‘. This session is particularly important as through our experience brands have a long way to go really see the potential of embedding conversion optimisation and tesing within their company strategy and, importantlly, culture.
4) Craig Sullivan
With a twitter name of @optimiseordie you don’t need many guesses as to what Craig is passionate about. He is one of my trusted industry associates and is certainly a veteran of the conference circuit. What I love about Craig’s sessions is that he is one of most of open speakers I have watched, and the amount of insights he provides from his work at Belron (aka Autoglass) is exceptional. Take a look at Craig’s slideshare page for examples of some of his previous presentation sessions.
In summary if you haven’t watched Craig speak you are missing out, and for those that have, come along for the ride as you can be guaranteed to be entertained and engaged.
5) Darrell Benetar
Darrell is the founder and CEO of Usertesting.com, and with a session title of ‘Top Usability Mistakes: Lessons Learned From More Than 100,000 Usability Tests’ what is there not to look forward to.
At PRWD we spend alot of time either with users either during moderated test sessions or through remote user testing, but we’ve got a few more tests to watch before we reach the 100,000 milestone. I reckon this will be a superb session packed full of insights, cringeworthy moments and a host of user comments which you wouldn’t expect to hear.
If you’d like to read more about Conversion Conference London 2012, why not take a look at the full agenda, the full list of speakers, and see who else along with me is on the advisory board.
So, the Call to Action! (with 15% off too…)
Hopefully you’ve read enough for you to consider registering to attend this event. Matt will also be in attendance so you’ll have chance to speak to both of during the course of the 2 days, just in case you need a bit more persuasion! Oh and did I say I was speaking too on persuasive design techniques?